Building trust from context similarity measures

Trust is an essential feature of any system where entities have to collaborate among them. Trust can assist entities making decisions about what is the best entity for establishing a certain collaboration. It would be desirable to simulate behaviour of users as in social environments where they tend to establish relationships or to trust users who have common interests or share some of their opinions, i.e., users who are similar to them to some extent. Thus, in this paper we first introduce the concept of context similarity among entities and from it we derive a similarity network which can be seen as a graph. Based on this similarity network we define a trust model that allows us also to establish trust along a path of entities. A possible applications of our model are proximity-based trust establishment. We validate our model in this scenario.